![]() ![]() You want to make sure you’ve got a focused differentiation. Companies differentiate themselves daily, by choosing the appropriate differentiation strategy to make them stick out in the crowd. So how do you win out? Make your brand, the tried and true! You don’t need to have the biggest product offering, the largest global presence, or have been around for the most years to great a solid brand. If there is any doubt about what type of product they may get, the consumer will often go for the tried and true. Like Starbucks differentiation strategy, these names are household trusted and approved. The same can be said for McDonalds, H&M, 7/11, and a whole host of other brands. Why? If it’s caffeine they are after, they know what to expect from a brand they recognize. Take a few examples: when traveling abroad, Americans will often opt for a Starbucks or a Dunkin Donuts instead of a local brand. Even then, without significant customer trust in the ability of your product to do what it says it can do, they still might opt for a brand they know. If there is nothing to discern you from your competitor, your product will not be picked over another unless it significantly undercuts the cost. What happens without a differentiation strategy? Nothing-that’s the problem. ![]() Maintaining a competitive advantage means differentiating yourself from your competitors. Take things like: scotch tape, blimps, or even Starbucks as examples. ![]() Differentiation is the key to successful marketing, and the reason that we actually know some products by their manufactured name, and not the name of the product itself. A differentiation strategy is a business level strategy that tries to distinguish a product or service from other similar or competitive offerings. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |